Amy Bucher is the author of Engaged: Designing for Behavior Change, published by Rosenfeld Media and named a Kirkus top indie book of 2020. She serves as Chief Behavioral Officer at Lirio and co-directs the Behavioral Reinforcement Learning Lab (BReLL).
Her research interests include designing with the self-determination theory of motivation, personalization at scale for behavioral interventions, social relationships and their effect on well-being and performance, happiness and resilience, and health behaviors such as medication adherence and physical fitness.
Professional Experience
VP of Behavioral Design
Lirio
May 2021 – Jan 2022
VP / Director of Behavior Change Design
Mad*Pow, Boston, MA
Apr 2016 – May 2021
Associate Director, Behavioral Science
HealthMedia → Johnson & Johnson Health and Wellness Solutions
May 2008 – Apr 2015
Research Manager, Innovation Team
Big Communications, LLC, Ferndale, MI
Aug 2006 – May 2008
Education
University of Michigan, Ann Arbor
Ph.D. (2006) & M.A. (2003) in Psychology (Organizational)
Harvard University, Cambridge
A.B. magna cum laude (2001) in Psychology
Foreign Language Certificate in Spanish
Volunteer & Community Organizations
- JMIR Formative Research, Associate Editor (2024–present)
- Friends of the Charlestown Public Library, Board Member (2020–present)
- Design Museum Foundation, Council Member (2022–2023)
- FriendshipWorks, Board Member (2020–2021)
- Junior League of Boston (2011–2020); VP of Communications (2018–2019)
- Learning Ally (2011–2014)
Amy is not taking consulting projects at this time but is happy to refer you to experts in her network for behavioral science, behavioral design, or related topics.